● Web Designer / Developer

Digital experiences built to be remembered.

Web designer and developer crafting high-performance websites, interfaces, and digital experiences for ambitious brands.

View selected work ↗ Let's work together ↗

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I help brands turn complex ideas into simple, beautiful digital experiences — where design intention and engineering precision meet.

Every project starts with a question: what does this brand need people to feel in the first three seconds? The answer shapes everything that follows — layout, motion, code.

I work end-to-end, from early concept through to a shipped, production-grade build — so nothing gets lost in translation between design and development.

Selected work

A selection of digital experiences, websites, and interfaces I've designed and developed.

2026

Peak Fitness ↗

App DesignDevelopment2026

A visual identity and app for a fitness app — built around long-form storytelling and restrained, cinematic motion.

FlutterVS CodeReact Native

2025

The Inference ↗

NewsletterWeb Design2026

A digital brand system for a fintech challenger — typography-led, with an interface language built to scale across products.

Web DevelopmentBeehivFigma

2025 — Real Estate Elevated real estate experience, immersive property view

Elevated ↗

UI/UXDevelopment2025

An immersive real estate experience for a modern real estate agency, built for speed, clarity, and conversion without losing craft.

WordpressElementorHTML/CSS

2025

Patriot Electric Co. ↗

Creative DirectionWeb Design2025

Creative direction and build for an independent electrical contractor's portfolio — asymmetrical grid, kinetic type, full-bleed imagery.

WordpressElementorCustom CMS

What I do

Four disciplines, one continuous process — from first sketch to shipped product.

01Web DesignUI/UX, art direction, and design systems built to hold up at scale.↗

02Web DevelopmentModern, responsive websites and web applications, built clean and fast.↗

03Brand ExperienceDigital identity, interaction design, and motion that carries a brand's voice.↗

04Creative DevelopmentInteractive, experimental interfaces for brands who want to stand out.↗

About

Design thinking. Development craft. One digital experience.

I'm Frank Insalaco, a web designer and developer working at the intersection of design and engineering. I partner with founders, studios, and in-house teams to build websites and products that look exceptional and perform exceptionally — no handoff gaps, no compromise between the two.

My background spans visual design, front-end architecture, and motion — which means every decision, from a grid to a transition curve, is made with the build in mind from day one.

Years experience

Projects shipped

Brands partnered with

Ideas in progress

Figma / Framer / React / Next.js / TypeScript / GSAP /

Design philosophy

Good design gets attention. Great experiences keep it.

SimplicityStrategyPerformanceAccessibilityInteractionStorytelling

How I work

A four-stage process, repeated on every project — from first conversation to final build.

Discover

Understand the brand, the audience, and the real problem the site needs to solve.

Define

Shape strategy, sitemap, and content direction before a single pixel is placed.

Design

Explore layout, type, and motion — building a system, not a one-off page.

Develop

Build it clean, fast, and production-ready — then test it against the real thing.

Testimonials

"Working with Frank transformed the way we present our brand online. The site doesn't just look good — it converts."

Maya Torres — Founder, Peak Fitness

"Rare to find someone equally sharp on design and code. We handed over a rough brief and got back something better than we imagined."

Idris Boone — CMO, The Inference Newsletter

"The build quality matched the design quality exactly — no compromises, no delays. That almost never happens."

Elin Sato — Partner, Elevated Real Estate Agency

Start a project

Have a great idea?
Let's build it.

Currently accepting select freelance and creative development projects.