About
Frank

Designing digital experiences that balance beauty, function, and intention.

Frank Insalaco
Frank Insalaco

Passionate About Craft

I'm Frank Insalaco — a web designer with over 7 years of dedicated experience crafting digital experiences that captivate, engage, and convert. I've had the privilege of working with clients across industries, from startups to established brands.

My journey into design began with a fascination for how aesthetics and function could work in harmony. What started as a passion evolved into a career built on precision, creativity, and relentless pursuit of excellence.

Every project I take on receives the same level of dedication: deep research, thoughtful strategy, and meticulous execution. I believe the best design is invisible — it simply feels right and guides users effortlessly to their goal.

When I'm not designing, you'll find me at a sports event, staying current with design trends, and drawing inspiration from the world around me.

Work With Me

Skills & Capabilities

Web Design
Visually stunning, conversion-focused websites that represent your brand at its absolute best.
UX Research
Data-driven experience design grounded in user research, testing, and iterative refinement.
Brand Identity
Cohesive visual systems and identities that communicate your brand's personality with clarity.
Frontend Dev
Performant, accessible HTML, CSS, and JavaScript code that brings designs to life with precision.
E-Commerce
Online stores that convert visitors into loyal customers through optimized, seamless experiences.
Design Systems
Scalable component libraries and design tokens for consistent, maintainable digital products.

Career Journey

2022–Now
Freelance Web Designer
Independent

Working with select clients on high-impact web design projects. Delivering end-to-end digital experiences from brand strategy through final deployment.

2020–2022
Senior Web Designer
HPE

Led design direction for major client accounts. Oversaw end-to-end design processes, mentored junior designers, and established internal design standards.

2018–2020
Web Designer
Amazon

Designed and built websites for a diverse portfolio of clients across retail, hospitality, and technology sectors. Managed client relationships from brief to launch.

2017–2018
Junior Designer
The Carlton House

Began career in digital design, honing skills in web layout, typography, and UX fundamentals while collaborating on client projects under senior direction.

"Design is not just what it looks like — it's how it works, how it feels, and the lasting impression it creates."

— Frank Insalaco